March 10, 2023
Year
2023
Client
BREAD & BREAKFAST
Category
Branding
Product Duration
1-2 Weeks
Bread & Breakfast is more than a bakery; it is a sensory destination. Born from the intersection of traditional European boulangerie techniques and modern urban lifestyle, the brand serves as a "warm harbor" for the early riser and the mid-day dreamer. The visual identity is designed to evoke the tactile comfort of a kitchen counter—flour-dusted, fragrant, and fundamentally human.
The artisanal bakery market is crowded with "rustic" brands using beige and brown. The goal was to create a visual identity for a high-end, urban bakery that feels approachable yet premium, standing out on a busy city street while promising the comfort of a home-cooked meal.
The identity centers on a "Modern Heritage" aesthetic. By using a deep, textured hunter green instead of standard black, the brand feels grounded and earthy. The custom-lettered wordmark uses exaggerated swashes and ligatures to mimic the organic flow of flour and rising dough.
The primary logo is a horizontal emblem. It should be used on storefronts, main packaging, and primary signage.
Exclusion Zone: Always maintain a "clear space" around the logo equal to the height of the letter "B" in "Bread."
Minimum Size: To maintain legibility of the wheat icon, the logo should not be reproduced smaller than 1.5 inches in print or 150px on digital screens.
