November 18, 2023
Year
2022
Client
Benelli
Category
Portfolio
Product Duration
1 - 2 Weeks
The client aims to develop marketing materials for two new motorcycle models, each with a distinct identity and target audience. The design approach emphasizes visual storytelling, ensuring that the motorcycles themselves remain the primary focal point, supported by minimal and relevant information.
In contrast, the TRK 502, a sleek Adventure Touring motorcycle, is approached with a modern and streamlined design aesthetic. Clean layouts, contemporary typography, and a refined visual language are used to complement the motorcycle’s sleek form and advanced touring capabilities.
TRK 502X has an attractive appearance that has been enhanced to create the aggressively styled adventure version of Benelli’s 500cc crossover, TRK 502X. Designed to meet the needs of the most demanding riders who wish to travel without boundaries. The adventure is in your hands.
Across both models, the design prioritizes clarity, balance, and focus—intentionally limiting content to essential information to guide the audience’s attention toward the motorcycles and their unique personalities. The core concept relies on Atmospheric Minimalism. Instead of cluttered spec sheets, the designs use negative space and dramatic lighting to evoke a "feeling" associated with the specific riding style.
