August 23, 2020
Year
2020
Client
Higayon Studios
Category
BRANDING
Product Duration
2 WEEKS
Higayon Studios is a photography studio brand built around warmth, storytelling, and meaningful moments. The goal of the project was to create a visual identity that feels timeless, emotional, and deeply connected to nature and memory, while still appearing premium and modern.
The identity needed to work across printed materials, digital touchpoints, and studio branding without losing its elegance or personality.
The main challenge was to design a logo and visual system that:
Represents photography without using obvious camera icons
Feels premium but still personal and intimate
Reflects the studio’s story and cultural roots
Works consistently across both print and digital platforms
The logo is composed of four main visual elements:
Shutter blades – represent photography and the act of capturing moments
Lantern – symbolizes light, guidance, and storytelling
Candle – represents warmth, memory, and intimacy
Leaf – expresses nature, growth, and organic beauty
These elements were combined into a geometric emblem that feels balanced and intentional, reflecting both creative precision and emotional depth.
The circular shutter form subtly frames the lantern, creating a focal point that represents a single captured moment.
